Innovative, Interactive, and Indispensable are three words that best describe the current trends in iOS App Development that have shaped the evolution of small as well as big businesses worldwide. With the advancement of technologies in the commercial landscape, the iOS platform is also emerging with great and transformative developments.
Gaining new users is fundamental to not only boosting growth but also increasing the revenue of a business. A mobile application that eventually becomes the face of your brand is essential to give your business a platform through which you can reach out to your prospects.
According to statistics, the user retention rate for iOS apps on day one is 25.65% whereas the same on day 30 is 4.13%. This can be a concern for small business owners who are interested in venturing out into the iOS market.
By leveraging these trends, such as integrating Artificial Intelligence (AI), Machine Learning (ML), and App Store Optimization (ASO) into their mobile applications, business owners can improve the efficiency and interactivity of user experience. In this blog, we will give you insights on the latest trends in iOS App Development and how they can increase user engagement and retention rates of mobile applications for the growth of your business.
For instance, when a user searches for “best iOS gaming apps” online, they will come across a list of apps to choose from, more likely the user will click on one of the apps that is listed in the top 5 on that web page. But how do only these specific options appear on the screen? The answer is simple App Store Optimisation (ASO)
ASO is a marketing strategy to increase traffic on your mobile application across platforms. It increases the discoverability of your mobile app and helps you reach a wider audience. Any new startup needs organic traffic in order to get user acquisition, you can achieve that by implementing ASO for your iOS App Development.
As a business owner, of course, you must be looking for a way to increase the number of downloads for your app organically without the cost of paid user acquisition. ASO can convert your prospects into customers and clients by making your app easily discoverable through targeting focus keywords that are relevant to most users.
Just like a domino effect, an advanced user interface translates into better user interaction which eventually results in an increased user engagement rate. Most users prefer an app that rarely glitches if it does at all and also has a good app responsiveness.
Swift is a programming language developed by Apple for the main purpose of iOS App Development. This primary tool is considered for developing the user interface (UI) of an iOS application.
By using Swift as a tool you can create and design an interface that adheres to the standards of a well-functioning mobile app. Swift UI Advancements can enhance the responsiveness of your iOS app as well as enable seamless interaction for users.
Startup owners should hire mobile app developers who are proficient in Swift UI for their iOS App Development. It is also recommended that developers stay updated on the advancements of Swift as it is still evolving with new functions and features.
Machine Learning is much like artificial intelligence but rather than mimicking human behavior, ML recognizes patterns and algorithms that will allow the machine to make conclusions on its own.
ML operates without any manual interference and evolves through consistent data analysis. Integrating Machine Learning in iOS App Development is a great way to ensure that your users get personalized content as it filters through user data and analyzes it for regular patterns and inconsistencies.
A business owner can optimize Machine Learning (ML) Integration as a tool that examines user information and predicts user behavior. Your users will benefit from relevant content like ads that are specifically catered towards your users based on their internet activity.
Augmented reality (AR) is a feature that invokes a sense of curiosity among the masses. When we think of augmented reality or virtual reality we think of an immersive experience that transports us beyond the regular reality.
As a concept, AR/VR is new, thrilling, and experimental which is exactly what this generation usually gravitates towards. With the integration of augmented reality into iOS App Development, your mobile application will certainly have an edge over your competitors.
iOS developers can implement AR in different apps including commerce apps, gaming apps, and education apps. Let's consider you own a makeup brand and now you want to create an iOS app to reach out to your target audience, gain user acquisition, and drive sales.
Now, wouldn't it be better to have a unique element that makes your app stand out? Think about an Augmented Reality (AR) feature that lets the users see how your products will look on them. It will not only help them to choose the best foundation shade for them but also increase user engagement and retention rates for your business.
Apple has introduced ARKit and RealityKit following the trend of AR and its impact on mobile apps. Developers can build immersive experiences for iOS users by creating 3D models and graphic content.
Stay ahead of the curve by integrating the latest trends in iOS development. We at MAD are established as one of the best mobile app development companies in the UK.
MAD specializes in various aspects of mobile app development ranging from UI/UX to Artificial Intelligence and Machine Learning. Let our expert team help you create an app that not only attracts new users but also keeps them engaged and coming back for more.
Contact us today to get started on your journey to success!
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