How Mobile Apps Can Benefit UK’s Edutech Industry

November 9, 2023
In 2022, the amount of money invested in the Edutech industry was a whopping 478 million pounds. It’s one of the fastest-growing industries in the UK. In this decade, mobile apps have revolutionised the way people interact with educational material. During the lockdown, smartphones became the primary device for students to access education, and mobile apps were the medium. If you’re an Edutech startup, investing in mobile app development is one of the smartest decisions you can make. A large number of people in the UK do not have access to a desktop, making mobile apps a convenient way to complete any activity, especially studying. In this blog, MAD will explain the benefits of mobile apps in the Edutech industry. So, let’s jump right into it.

Increased Accessibility

As mentioned earlier, a large chunk of people do not have access to a desktop, and those who do usually don’t have it all the time. A smartphone is something people have with them all the time, making it a highly convenient device for study purposes. Even if your users are travelling, they can access your app and services. A mobile app enables your users to study whenever and wherever they desire. They can learn at their own pace due to the flexibility offered by mobile apps.

Personalised Learning

Personalization is one of the key benefits AI has offered to the mobile app industry. With AI, Edutech apps can adapt to the different learning styles of users and provide them with tailored content. They can track progress, identify areas of improvement, and recommend resources or exercises accordingly. With this level of personalization, you can provide your users with highly relevant content and set your Edutech startup apart from your competitors.

Interactive Learning

Mobile apps make education more enjoyable by adding interactivity to the equation. It’s achieved by multimedia content, gamified quizzes, videos, and interactive simulations that capture the user’s attention and promote active learning. Such features can be used to make complex topics easier to understand. Many students find it easy to grasp concepts with visual aids and hands-on activities. This is especially true when we talk about kids. Edutech apps make education inclusive and effective.

Real-time Feedback and Assessment

Traditional classroom settings had one drawback: having to wait for days, or even weeks, to receive feedback. Edutech apps facilitate real-time feedback with AI/ML algorithms. Students can submit their work to the app, and the AI bot can analyse the document and provide accurate feedback. Along with this, quizzes and assignments have instant results. This accelerates learning and helps learners understand where they need to improve.

Data-Driven Insights

A mobile app is another tool for data collection that can provide valuable insights into student behaviour and performance. You can use this data to improve your services and plan future expansions. This data-driven approach allows us to constantly improve and raise the bar for quality education in the UK. You can make data-backed enhancements, such as refining content or adding new features, to improve the user experience and better serve the needs of learners.

Wrap Up

Mobile apps are game-changers in the Edutech industry due to their convenience and advanced functionalities. As technology continues to evolve, Edutech mobile apps will likely play an increasingly central role in the pursuit of making education accessible to all in the UK. If you want to develop an Edutech app, MAD is here with the necessary tools and technology. Talk to our developers to start your mobile app development project.
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