How AI Can Boost eCommerce Mobile Apps in the UK

December 15, 2023
eCommerce enterprises in the UK are constantly on the hunt for methods to increase user engagement and conversion rates. AI is a powerful tool that can help achieve just that. AI is transforming the way people buy and sell goods online. By integrating it with eCommerce apps, you can provide personalised experiences and advanced features. In this blog, MAD will share some of the many ways AI can benefit eCommerce mobile apps in the UK.

Why Do eCommerce Businesses Need AI-Powered Mobile Apps?

The eCommerce industry is booming in the UK. This rise in popularity also comes with a bunch of challenges, such as:
  • High competition and customer expectations
  • Low conversion and user retention rates
  • High cart abandonment rates
  • Poor customer service and satisfaction
  • Inefficient operations
  • All of these challenges can be addressed with AI-powered mobile apps. Here’s what you can achieve with AI:
  • Enhance customer experience and engagement
  • Increase sales and revenue
  • Reduce costs and risks
  • Improve efficiency and productivity
  • Gain insights
  • Use Cases of AI in eCommerce Apps

    Here are some examples of how AI can benefit eCommerce mobile apps.

    AI-Powered Chatbot

    Almost every website and mobile app is implementing a chatbot system in some way or another. They can provide 24/7 customer support, answer queries, provide information, and guide customers through the purchase process. AI cranks it all the way up. AI can understand human emotion and intent and analyse user behaviour. Unlike a traditional chatbot restricted to pre-installed responses, AI can create unique answers that address the exact problems. This benefits you by reducing the workload of your support team. You won’t need a large support team, as most of the queries are resolved by the chatbot itself. Your team can focus on addressing major concerns that require human intervention while the AI-powered chatbot takes care of the minor ones.

    Personalised Product Recommendations

    A dilemma is a common problem for people shopping online. After all, anyone would be overwhelmed after being presented with innumerable products. Usually, the more options you give them, the more indecisive they will be. This can be easily solved by showing exactly what they want and limiting their options. AI algorithms are adept at analysing user preferences. By leveraging it, you can create targeted marketing campaigns, recommend products based on past purchases, and even predict future needs. This will take your mobile app to the next level.

    Smart Search and Navigation

    Search is a major aspect of eCommerce apps. AI can make the traditional search function more intuitive and efficient for UK customers. A traditional bar is restricted to showing results that match the exact words. AI elevates the feature by understanding the intent behind the search and showcasing accurate results. AI combined with natural language processing can enable even smarter search capabilities. For instance, an AI-powered search engine can understand queries like, "Show me red dresses under £50." This level of sophistication helps users find exactly what they are looking for.

    Fraud Prevention

    Security is a major concern for all eCommerce businesses in the UK. As the eCommerce market grows, so does the risk of cyber threats. AI can help you fortify your mobile app against such shenanigans. As mentioned earlier, AI and ML algorithms can analyse patterns of user behavior and identify anomalies that indicate fraudulent activities. It can detect suspicious transactions and enhance data encryption. By integrating AI-driven fraud prevention mechanisms into your eCommerce app, you can transform your app into a secure fortress.

    Dynamic Pricing Strategies

    Pricing is a key factor for sales in an eCommerce app. AI can analyse competitor pricing and market trends to help you optimise your marketing strategy. Dynamic pricing can help you adjust pricing in real-time based on factors such as demand, supply, and external market conditions. For instance, you can provide personalised offers and discounts based on the browsing history of the users.

    Fake Review Detection

    A peculiar aspect of AI is that you can use it to detect AI content or fraudulent content. This is beneficial for identifying fake or AI-generated reviews. Fake reviews are positive as well as negative. The negative ones are bombarded to hamper competitor reputations. Well, AI can act as a gatekeeper and automatically delete them, keeping your platform clean and genuine. Allow your sellers to compete in a fair environment.

    Supply Chain Optimisation

    AI can streamline supply chain operations such as inventory management and order fulfilment. One feature of AI is predictive analysis, which can forecast demand, reducing the likelihood of stockouts or overstock situations. In the UK, timely delivery is key to customer satisfaction. AI can enhance logistics and shipping processes. You have features like real-time tracking, route optimisation, and predictive maintenance that’ll assist you in delivering products to your customers promptly.

    Visual Search

    Innovations like visual search are reshaping the eCommerce landscape. AI enables your mobile app to identify images and provide relevant product suggestions. This feature is especially beneficial in the home decor and fashion niches, allowing users to find items similar to what they see in real life or online images. For instance, if a user fancies a dress while walking down the street, they can use the app to know its name and availability.

    Hire eCommerce App Development Services

    MAD is a leading team of mobile app developers in the UK that can develop an AI-powered eCommerce app for your business. We hold expertise in all prominent development technologies and can bring your vision to reality. With 20+ years of experience, we’ve developed multiple successful eCommerce platforms. Let’s discuss your project today!
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